AG NEGOTIATION PRACTICE
Building Negotiation Knowledge and Skills for Enhanced Economic and Environmental Sustainability of Western Farm Businesses

Explore the “Negotiation in Agriculture” free simulation, designed to help you build and refine your bargaining skills. This tool presents two realistic agricultural scenarios: the Jennings Ranch Pasture Lease and the Jameson Family Farm Crop Lease.

In each simulation, you will step into the role of the negotiator and navigate a series of critical decision points. From the opening approach to the final trade-offs, every choice you make leads to a specific outcome and provides expert feedback. This is a hands-on opportunity to practice complex negotiation principles—like anchoring, risk-sharing, and using your BATNA—in a risk-free environment.

CLICK HERE to access this free, online negotiation practice.

 

_{Most of the practice material of this site is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2021-38640-34695 through the Western Sustainable Agriculture Research and Education program under project number WPDP22-017. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.}