GUIDE: Understanding Frames and Reframing

Negotiation In Agriculture | Guide image

Jerry was at it again; yet another contentious season fighting over irrigation water. The ditch manager was well-meaning and had already tried several times to explain how other users’ water rights gave them not only the chance to ask for water first, but also to receive water even if Jerry would run out. Jerry just didn’t understand. His father had always criticized the system and had often roared that it was unfair. Jerry had taken on that frame of reference and just couldn’t accept that he did not legally have the same rights to water from the ditch as other users further down the line.

To learn more about Negotiation In Agriculture materials and for ideas on where to begin see: Negotiation.FarmManagement.org

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